Think of any trade show and you will recall thousands of banners around the hall. Banners are the most effective way to communicate at seminars, events, trade shows, conferences, streets, railway stations etc. These are your answer if you wish to reach out to hundreds of people with creative designs. They can be placed at strategic locations to widen your brand awareness, beautify your store or simple, lure more people to your business. Effectively designing banners is the key to success.
Banners are best suited if you wish to provide information about a new product or a new service with the aid of designs. Bright and alluring designs with eye-catching tag lines will pull thousands of people to your business and generate a fortune for you.
Since they are so big and attention-grabbing, it is almost impossible to forget them. Sometimes, your product may get recognized because of the attractive banner that you had displayed.
Since these attract the attention of the masses easily, let’s look at a few tips that one must keep in mind while designing these weapons of mass attention.
Tips for designing an effective banner
Keep in mind the company’s image
Put- the banner is an extension of your company’s image. Thus, it must affirm the company’s image, branding, products and reputation. The banner must incorporate all those special components that one wishes the masses to know.
Choose the colours wisely. The banner must incorporate the company’s signature colours. If the banner is to be placed inside, it is advisable not to use too many colours as it may distract the customers. However, if you wish to place the banner outside or in the sun, maintain a balance of pastels and bright colours. Using too many bright colours may annoy your customers as it may hurt their eyes under the sun.
Banners are no good if one is unable to read what’s written on them. Hence, choosing the right font size and type of font is as essential as revenue for the company. Do not use many big, bold texts. Maintain a delicate balance of attention-seeking fonts and reading fonts. Also, using too fancy or flowering, dark illegible fonts may cause more harm than thought. Allot essential spaces and delete irrelevant information from the content.
Printing format for banners
Understanding the target audiences and their needs is pivotal. Accordingly, decide if you wish to print a horizontal banner or a vertical banner. The easiest way to decide on this is to know where you would want to put up the banner in the event. Vertical banners require stands and are best when there is lesser space for the banner to be put up. Horizontal banners as the best bet when there is good space for you to use and you want to grab the attention of people from a distance.
Choose the layout shape
Content is as important as the colours on the banner. If you have long sentences to be written, shorter banners are your answers. If you have a short text and several images, large banners are your solution.
You need to decide upon that one special element. Adding too much information and/ or images will only be detrimental. You need to focus on one image, on a slogan or one thing that you want to convey. Not only will this make a huge impact, but it will also lure more people to reach out to you to satiate their curiosity.
Keep it simple
To strengthen your impact, design a simple banner. Sure, a more elaborated banner will attract more attention, but you do not want this sort of attention. You want people to focus on your company or your product, not on the banner itself.
An effective banner will make or break your point. You do not have to be an expert to design banners; all you need to do it so know the basics. Your aim is not to create a beautiful banner for decorations, but to create a banner that is useful and informative.