Printers and Papers
| June 1, 2022Printers
How do printers maintain colors across all mediums?
Imagine a world in black and white? Well, you can’t because colors matter. Similarly in the world of business, logo colors matter.
Why are colors important for logos?
Logos bring instant recognition to the brand. Not only logos, but the brand colors which are incorporated in the logo grab the attention of the masses. They are the brand’s identity so much so that if they go wrong, the business suffers.
Problems in keeping the colors
One of the challenging things the printer has to face is keeping the same shade and tone of the color throughout several mediums. These days, business is not only restricted to paper but digital media becomes an inseparable part of brand building as well.
No two TV screens are alike, no two monitors are alike and similarly, no two papers are like. For a printer, it becomes a gigantic challenge to maintain the shades of the colors across all mediums.
Problems specific to printers
As a printer, the toughest task is to maintain the color in digital and offset printing. Let’s have a look at some of the problems that may occur:
- Two types of mediums are present: the ones that emit colors like TV and monitors and the ones that reflect color like paper.
- When mediums emit color, the printer has to add more color and when they reflect color, they have to subtract the color.
How do they solve it?
In print
For print, they rely on a color-matching system. It breaks down yellow, cyan, and magenta. Since not all color pigments are absorbed evenly by paper or fabrics, black is added to the process to maintain consistency. Mixing blacks implies color subtraction to meet the choice.
In digital
In the digital world, there are Hex colors. Hex refers to a six-digit code and hashtag used to reproduce the exact hues. However, by using Hex, one comes close to the exact color as the mediums emit color, but it may or may not be identical for all the mediums.
Now that you have upped your knowledge about colors, try us for the best-printed quality.
How is printing paper made?
Have you ever wondered how is commercial printing paper made?
It is made in huge quantities and heavy weights and sizes. The key ingredient of any paper is the tree pulp. However, with the awareness of switching over to environmentally sustainable printing, new ingredients like straw, cotton, flax, bamboo, linen rags, etc are used.
Any ingredient is treated through several processes to make specific kinds of paper.
Two main processes for making pulp
-
Mechanical pulping-
This is achieved by grinding down the fibers either by themselves or by using steam. Nowadays, chemical bleaches are being used to grind down the fibers. The result is a sheet of paper with short, uneven fibers retaining lignin from the tree. It is yellow or grey. This type of paper is thick but light in weight due to the nonsense fibers.
-
Chemical pulping-
This is achieved by mixing the fibers with chemical brighteners and mineral fillers, which bind the fibers together to give a longer and more uniform look. Paper produced through this method is called wood-free paper. The result is smoother, whiter, and denser paper.
Next stop: Shaking
The pulp mixture is diluted with water and fed into wire mesh, where the water is removed and the fibers are shaken together. This process is repeated until the fibers dry.
Color it pretty
For beautifully colored papers, dyes are added at this point.
Roll Out
When the paper reaches the desired thickness and moisture content, the surface is further enhanced by calendaring and coating. At this point, it is decided if the paper will be gloss, matt, semi-matt, silk, etc. Once, the paper has been sufficiently dried, it is rolled out and cut into different shapes and sizes.
Inkprint is the best option to buy premium quality papers and experience the best printing in India. Choose us today for whatever needs you to have. also check our Instagram for design and creativity for your products and services.