How do printers maintain colors across all mediums?
Imagine a world in black and white? Well, you can’t because colors matter. Similarly in the world of business, logo colors matter.
Why are colors important for logos?
Logos bring instant recognition to the brand. Not only logos, but the brand colors which are incorporated in the logo grab the attention of the masses. They are the brand’s identity so much so that if they go wrong, the business suffers.
Problems in keeping the colors
One of the challenging things the printer has to face is keeping the same shade and tone of the color throughout several mediums. These days, business is not only restricted to paper but digital media becomes an inseparable part of brand building as well.
No two TV screens are alike, no two monitors are alike and similarly, no two papers are like. For a printer, it becomes a gigantic challenge to maintain the shades of the colors across all mediums.
Problems specific to printers
As a printer, the toughest task is to maintain the color in digital and offset printing. Let’s have a look at some of the problems that may occur:
- Two types of mediums are present: the ones that emit colors like TV and monitors and the ones that reflect color like paper.
- When mediums emit color, the printer has to add more color and when they reflect color, they have to subtract the color.
How do they solve it?
For print, they rely on a color-matching system. It breaks down yellow, cyan, and magenta. Since not all color pigments are absorbed evenly by paper or fabrics, black is added to the process to maintain consistency. Mixing blacks implies color subtraction to meet the choice.
In the digital world, there are Hex colors. Hex refers to a six-digit code and hashtag used to reproduce the exact hues. However, by using Hex, one comes close to the exact color as the mediums emit color, but it may or may not be identical for all the mediums.
Now that you have upped your knowledge about colors, try us for the best-printed quality.