Online Printing in India:
One of the most important elements in designing your marketing material, whether in print, web or any other media; is understanding colors. The most appropriate set of colors can help you deliver your business message loud and clear so that it resonates in the minds of your customers. Suitable colors not only prove propitious in accentuating your products and services but also create the desired effects for successfully engaging your potential customers. Therefore, it is essential to understand the different color systems such as RGB, CMYK, and Pantone (PMS) before opting for online printing in India.
Understanding Different Color Systems
A suitable color system can help your design pop, leaving a lasting impression in the minds of the viewers. On the contrary, the wrong choice for a color system can turn your design into a catastrophe. An understanding of different color systems can help you make a wise choice for the most appropriate hues for designing your marketing material. Here are some noticeable differences between the different color systems viz RGB, CMYK, and PMS:
- RGB is the most commonly used digital color system, primarily favored for screened devices such as computers, television, digital cameras, and mobile phones. It arranges the pixels according to the Red, Green, and Blue colors on the screen. Despite a whole array of hues to select from, RGB is not preferable for print media.
- CMYK refers to the combination of four colors where C stands for Cyan, M for Magenta, Y for Yellow, and K for Black. The colors are applied as dots for creating new shades. This color system is also called the four-color process and is primarily used for online printing in India. CMYK is ideal for print media including photographs and digital designs which involve multiple colors or differing gradients. However, CMYK colors can be challenging when matching between printers.
- The Pantone Matching System or PMS includes solid colors, called spot colors. They remain identical even on different printers, which makes them an ideal choice for branding and marketing media. However, color blends do not work as expected in the case of PMS. Furthermore, incorporating multiple colors in PMS can be exorbitant.
When Should You Use RGB, CMYK, or PMS Color System
CMYK color system works excellent for different printing projects and marketing collateral, including brochures, flyers, catalogs, and booklets. You can bundle multiple CMYK print files into a batch. CMYK serves as an economical option for print operations, which include a wide range of divergent colors and gradients. However, different printers can have a difficult time matching CMYK to ensure color consistency according to precise calibration.
PMS color system works best when you require exact color matching for logos, branding material, screen printing, or marketing products. In the PMS color system, each solid color is assigned a unique number to guarantee exact coloring. Nevertheless, PMS colors are not appropriate for gradients or photographs, but they can be excellent for reproducing colors.
Also, printing jobs for multiple PMS colors can be expensive and require a unique press setup. PMS color system is ideal for projects that require at most three solid colors without any blending. You can also achieve colors outside the CMYK range using PMS colors.
RGB colors are primarily used for screens. RGB color system initiates with a black screen. Multiple colors are added to the screen using lights. On the other hand, PMS and CMYK start with blank white paper which absorbs ink from the color spectrum to reflect colors perceivable to the human eye. RGB colors may appear more vibrant in comparison to CMYK or PMS.
Designers prefer an RGB color system for designing digital artwork, websites, online advertisements, or video overlays. CMYK is primarily preferred for marketing material like flyers, brochures, catalogs, booklets, and online printing in India while PMS colors are best for designing brand logos, screen printing, and promotional products such as memo pads and stationery which require solid-color artwork.
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