Brochure designs

We all know the importance of brochures in any business. Marketers often about ink whether their investment in brochure designing and printing is providing the expected return or just proving to be a marketing failure. If you feel your brochures are bringing nine desired results, you should reevaluate your brochure designing strategy.

Sometimes small business owners do not want to invest much in brochure printing and they design and print brochures only because it is often asked by prospects. But intelligent marketers know well the importance of brochures and how they should be used to boost your sales. Don’t compromise on brochure designs as it is the first thing that will impress your prospects.

Hire professional designers in developing designs and concepts for your brochure. Impressive design along with creative images, backgrounds, slogans, and punch lines will raise the standard of your brochure. Besides, here few more things that we should not miss to make an attractive brochure:

Highlight the benefits of your products

Discuss the benefits that you can provide to your customers in the brochure. Utilize your USPs to get the attention of your reader. Though a brief background about your company, management team, or awards and achievements always get space in brochures, customers are more concerned about what unique benefits they are going to get from your products.

Display relevant images, Charts, and Graphs

Images, charts, and graphs not only make brochure designs beautiful but also easier to read. You can show your growth rate, and customer base or can compare with competitors’ offerings with the help of smart art graphics. Customers always welcome these kinds of displays for quick and easy review.

Include offers in Brochure designs

To eager your prospects and to achieve easy and quick results, we can also include some time-limited offers in brochures. Prospects would like to take advantage of your offers. Deals, discounts, and offers increase the possibility that your brochures would be read thoroughly.

Printing paper is the most important factor for any printing job. It is that small piece of tree that makes or breaks your success. When you receive anyone’s business card or a brochure, pamphlet, leaflet, and another informative piece, you can almost instantly tell about the business, the product, and the person by the simple feel of the paper.

There are hundreds of types of printing paper available. Since they are so difficult to choose from each other and because many printers won’t tell you which one is the perfect fit, we bring to you a guide to know which paper suits best to your needs.

It’s your almost bible when it comes to choosing paper at your printer’s.

Following are the types of paper (based on their Grams per square meter) that you can choose from.

20-45 GSM: The thinnest of the printing paper available. They are as thin as Tissue paper/ paper napkins.

50-70 GSM:  50 GSM paper is a thin paper that is used for Newspapers. 65-70 GSM weight paper is a little thinner as compared to copier or printer paper.

70-100 GSM:  This is the standard, average paper that is used as copier/ printer paper. This paper is most commonly used for flyers, invoices, letterheads, brochures, catalogs, envelopes, etc. Some of the magazines like Outlook India use this paper as inside paper.

100-130 GSM:  These are thicker than copier papers but thinner than greeting card paper. However, they are thicker than printer papers. 130 GSM are the thick papers that are used as inside pages of books, catalogs, brochures, etc.

150-170 GSM: Average printing paper stock weighs almost half of most of the business cards stock people exchange as the average card paper used in business cards is 250 GSM to 350 GSM. Used mostly in Brochures, Leaflets, thick flyers, Point of sale handouts, promotional rack cards, etc.

220-250 GSM: It is stiffer card stock. This is best suited for brochures, catalogs, business cards, invitation cards, and other professional communication print material. Use this card stock if your brochures have less number of inside pages.

300 GSM and more: Almost as thick as 4 photocopier sheets pasted together on top of each other. 300 GSM or more are ideal for business cards, brochures, catalog covers, book covers, invitation cards, premium greeting cards, postcards, bookmarks, event ID cards, etc.

Note: Imported specialty fine papers appear to be 30-40 GSM more than the actual GSM weight. They are stiffer, contain less water content, and are more porous than regular paper stocks. They have different surface textures for an enhanced touch experience along with excellent vibrant print results.

Here are a few things to keep in mind about printing paper when you go to your favorite printing store next time.

• Know what you want. Understanding the need and the type of paper is paramount before you park your car outside the printing shop. This way you will not only have clarity in your mind but will also know what type of paper are you looking for. Studies have shown that at least 35% of people who visit the printing shops have little or no idea about the papers. Why get tricked, when we give you the ultimate guide
• Understanding the qualities and use of each paper. In the guide above, you will see that some cover papers require compulsory lamination. It is essential to understand the characteristics of the paper before deciding on one. If you require additional help, feel free to ask us.
• Go green. Yes, we run a printing shop. But, we also care for the environment. At Inkprint.in, we offer you a wide range of environmental friendly recycled paper. We believe that if we don’t work today to save the planet, we will have no work to do tomorrow.

Premium quality printing

The quality of your marketing tools shows your prospects how your business is functioning. There are lots of options for premium papers and coatings. You can select according to your budget and need.

In industries try, we cannot compromise on print quality to fight with competition and to maintain the standard within the industry. Check premium brochures options & prices on inkprint and more design on our Instagram.